About Oeja Swasthsetu

Everyone should have.
Someone to Call.

In Kumaoni, Oeja means “O mother” the word you say when you need help and know exactly who will come. Swasthsetu means a bridge to health.

The Meaning
Two words. One idea.
Oeja
Kumaoni

“O mother”the word you say when you need help, and know exactly who will come.

Swasthsetu
Bridge to Health

A bridge to healththe way you reach care, once you’ve called for it.

Together, they carry the whole idea "Someone to call, and a way to access care".

Where We Began
Born in the hills. Built for all of India.
“The gap is not a hill problem.”

We began in the hills of Uttarakhand, because that is where we are from and where we first saw the gap up close. But the gap is not a hill problem.

Across India, care fails to arrive for reasons that have little to do with medicine existing a health centre with no doctor, a hospital twenty minutes away that a family still cannot afford, a diagnosis explained in a language the patient does not speak, and a bill that shows up after the treatment instead of before.

The reasons change from a Pithoragarh village to a Delhi neighbourhood. The result does not.

The Gap, Up Close
Different problems. The same missing piece.

Four ways care fails to arrive none of them about medicine not existing.

🏥

A centre with no doctor

The facility exists. The person who can treat you doesn’t.

💳

Near, but unaffordable

A hospital twenty minutes away a family still cannot afford.

🗣️

Lost in translation

A diagnosis explained in a language the patient does not speak.

🧾

The bill comes after

Costs revealed once the treatment is already done, not before.

The reasons change from a Pithoragarh village to a Delhi neighbourhood. The result does not.

Where We’re Headed
Rebuilding India's healthcare infrastructure, one verified layer at a time.
Because everyone should have someone to call.
And there should always be a way to reach help.

Headquartered in Haldwani, Nainital, Uttarakhand
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